Indianapolis Motor Speedway Foundation Inc logo

The Stories Behind the Spectacle Capital Campaign

In July 2023, the Indianapolis Motor Speedway Museum announced the public phase of a $89 million capital campaign – The Stories Behind the Spectacle – to fund a complete transformation of the Museum, its first significant renovation in nearly 40 years.

Remaining within our current footprint, the Museum will be reconfigured to improve the guest experience. A more intuitive layout will offer an orientation to the history of the Speedway and an immersive experience recreating some of our favorite Indianapolis 500 traditions. Improved air and humidity control, museum-grade storage systems, and controlled lighting will preserve our vehicles and artifacts for years to come.

❤️ Make an impact today!

Choose an amount to donate
Choose an amount
{{ Non-profit name }} is a 501(c)3 tax-exempt organization, and your donation is tax deductible within the guidelines of U.S. law. Please keep your receipt as your official record. We'll email it to you upon successful completion of your donation.

Ways to Support

Support of The Stories Behind the Spectacle Campaign can be made in a variety of ways. Whether you wish to make a one-time donation, a pledge commitment, or a legacy gift, your contributions are vital our success.

Giving Levels recognized on the permanent donor wall as you enter the Museum are:
$5 Million and above
$1 Million - $4,999,999
$500,000 - $999,999
$100,000 - $499,999
$50,000 - $99,999
$10,000 - $49,999
Gifts under $10,000 will be recognized on digital donor board.

To learn more about your options of giving, please contact Bridget Sutton, Director of Administration and Capital Campaign, at bsutton@imsmuseum.org.

Frequently asked questions